Communication & Outreach

We are a group with multiple missions:

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Communication

We help CIT and OIT communicate with Cornell about the organizations' products, services, programs, and initiatives.

Account Management

We strive to build relationships with Cornell's schools, colleges, and key units to understand their needs and keep lines of communication open and healthy.

Market Research

We use market research tools, like surveys and focus groups, to explore and more clearly understand what the Cornell community wants and needs its IT environment to be.

Each of these functions stands as an independent service, but we also find ways to blend them. For example, we can:

• Conduct a survey before developing a communications campaign to identify current levels of awareness or understanding.
• Adjust formal campus communications to help address issues we hear about in focus groups.