Event emails

Total marketing timeline: 2-4 weeks recommended
No more than 3 registration emails 

*The following serves as recommendations and may need to be tailored based on your event, holidays, and the academic calendar. See the DEI calendar guide for more specifics as needed.

Example for event emails:

PRE-REGISTRATION SAVE THE DATE (optional)
Audience: alumni
Segment: all
Considerations: Is a “Save the Date” really needed? Can this announcement be combined with registration or in an upcoming newsletter instead?

FIRST INVITATION, REGISTRATION 
Audience: alumni
Segment: all
Considerations: Can this be combined with any other announcements?

REGISTRATION REMINDER 
Audience: alumni
Segment: send to those who opened/clicked the previous emails or demonstrate an interest
Considerations: remove those who have already registered
 

FINAL REGISTRATION REMINDER 
Audience:  alumni
Segment: send to those who clicked the previous emails or abandoned the event registration process
Considerations: remove those who have already registered

SEE YOU SOON

 Audience:  registrants

 Considerations: a reminder to registrants that the event is coming up, including any event updates, and a zoom link. This helps to reduce attendee drop off and ensure the link is at their fingertips.

THANK YOU AND SURVEY

Audience: attendees and registrants

Considerations: Send a separate “sorry we missed you” note with the event recording link to registrants.

• Download the AAD Email Standards guide [PDF]
  

iModules vs. Zoom registration

We recommend online events be run with Zoom Webinar or Zoom meeting. Zoom offers event registration tools that are easy to set up and offer automated email communication and post-event follow-up. Consider setting up different tracking registration links for zoom webinars to track the source of registration (email, newsletter, social media, etc). 

Adding an iModules event landing page does come with added benefits, including visibility on the alumni website and the ability to add an optional donation to a Cornell fund. 

iModules vs. Zoom registration chart

iModules event page design

Coming soon!

Need help with an iModules page now?

Contact Rob Babuka

Email  |  Teams chat

Email content design

Image with the anatomy of an event email

Link to samples in Box

Link to free photo resources 

• Widen Collective / Cornell owned images

• Freepik

Need more help with email marketing?

Contact Coreen Robinson, Associate Director of Email Marketing 

Email  |  Teams chat

Cross-promotion 

Get your event in front of more people! Cross-promotion is great for online events that are open to all with unlimited capacity. 

How do events get promoted?

• Social media
  Contact Michael O'Neill for the Cornell Alumni Association accounts
  Email  |  Teams chat
  Contact Amanda Massa for the Cornell Young Alumni accounts
  Email  |  Teams chat

• Newsletters (College newsletters, West Coast Digest, NEC newsletter, etc.)

• Website

Who to contact

• West Coast

• NEC

• Class Programs

• Regional Clubs

  Best practices: Xio has best practices from CEN

• When notifying partners include the following details:

• Share event date/time

• Event description

• Is it open to everyone, including non-alumni? Open to the media? 

• Is there a registration limit?