Yoast SEO

• Create a new News article
• Select an SEO keyword (banana, car, anything)
• Enter the keyword in the Focus keyphrase field
• Save as Draft
• Keep an eye on the SEO score as you:
  
  • Use the keyword in the title of the article
  • Use the keyword as the beginning of the first paragraph
  • Add outbound links (to Google, or cornell.edu)
• The plugin should register the SEO improvements and flag them with a green light 

Download monitor

• Add a new download
• Add file > Upload file > Upload a PDF
• Assign at least a tag, and a category
• Assign a Google Analytics Label
• Publish the new download
• Embed the shortcode on a page / article
• Turn Google Tag Assistant's recording on
• Click on the download button
• Turn the recording off and check the the even has fired up
• In the download admin, check Redirect to file and check if the PDF opens in the browser
• Test the download on mobile
• Check that the download counter is working and reflects the number of times you've tested it