*** This version of Confluence is for testing only and contains a copy of content from June 29th 2026. No changes will be preserved. ***
| Table of Contents |
|---|
Event emails
Total marketing timeline: 2-4 weeks recommended
No more than 3 registration emails
...
iModules vs. Zoom registration
We recommend running online events be run with Zoom Webinar or Zoom meeting. Zoom offers event registration tools that are easy to set up and offer automated email communication and post-event follow-up. Consider setting up different tracking registration links for zoom webinars to track the source of registration (email, newsletter, social media, etc).
Adding an iModules event landing page does come with added benefits, including visibility on the alumni website and the ability to add an optional donation to a Cornell fund.
| iModules | Zoom |
|---|---|
| PROS | PROS |
| Data integrity - talks to PeopleSoft, allows us to easily capture attendee information and automatically update our systems based on new information gained from the registrant | Easy to build, just check the box while setting up your Zoom meeting/webinar |
| Can accept money for event registration or donations | Automatic email reminders to registrants as the event approaches and automatic post-event communication |
| Ease of reporting - all iMods users can access a list of who has registered and a quick link to see who’s coming can be shared with event collaborators and speakers | Form confirmation includes an add to calendar feature that includes the Zoom link |
| The event appears on the alumni website automatically |
| iModules | Zoom |
|---|---|
| CONS | CONS |
| Time-consuming to create an event registration | Only the owner of the Zoom meeting/webinar can access the list of registrants |
| Email reminders need to be sent by the event planner | Cannot accept money for event registrations or donations |
| Files from AAD event listing ‘add to calendar’ feature does not contain Zoom join link | The activity does not appear on the event calendar, a separate iModules landing page is required |
| iModules | Zoom |
| End-user experience | End-user experience |
| Individual clicks on the registration link, then completes a short form and receives a confirmation email with the Zoom link | Individual clicks on the registration link, completes a short form, and receives a confirmation email with the Zoom link |
...
iModules event page design
Coming soon!
Need help with an iModules page now?
Contact Rob Babuka
Email content design
Image with the anatomy of an event email
More email resources
Link to free photo resources
Need more help with email marketing?
Contact Coreen Robinson, Associate Director of Email Marketing
Cross-promotion
Get your event in front of more people! Cross-promotion is great for online events that are open to all with unlimited capacity.
When notifying partners include the following details:
- Share event date/time
- Event description
- Is it open to everyone, including non-alumni? Open to the media?
- Is there a registration limit?
How do events get promoted?
Under construction ��
Social media
Contact Michael O'Neill for the Cornell Alumni Association accounts
Email | Teams chat
Contact Amanda Massa for the Cornell Young Alumni accounts
Email | Teams chat
Contact Xio Grossett for Cornell Entrepreneur Network
...
Email | Teams chat
Newsletters
College newsletters, West Coast Digest, NEC
...
's Metro NY newsletter
Websites
Contact Thomas Deneuville, Director, Web Services & User Experience
...
Deb Muncey, Web Services and UX
Email | Teams chat
NEC
Class Programs
Regional Clubs
Best practices: Xiomara Grossett has best practices from CEN
...
When notifying partners include the following details:
...
Share event date/time
...
Event description
...
Is it open to everyone, including non-alumni? Open to the media?
...