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We use market research tools, like surveys and focus groups, to explore and more clearly understand what the Cornell community wants and needs its IT environment to be... (more detail)

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Initially, C&O provides consultation for the client to understand their market research objectives, we then evaluate and follow-up with what market research tools we recommend pursuing to best meet those objectives.  Each of these functions stands as an independent service, but we also find ways to blend them.  For example, we can:

• Conduct a survey before developing a communications campaign to identify current levels of awareness or understanding.
• Adjust formal campus communications to help address issues we hear about in focus groups.