Page History

Yoast SEO

•  Create a new News article
•  Select an SEO keyword (banana, car, anything)
•  Enter the keyword in the Focus keyphrase field
•  Save as Draft
•  Keep an eye on the SEO score as you:
  
  •  Use the keyword in the title of the article
  •  Use the keyword as the beginning of the first paragraph
  •  Add outbound links (to Google, or cornell.edu)
•  The plugin should register the SEO improvements and flag them with a green light 

Download monitor

•  Add a new download
•  Add file > Upload file > Upload a PDF
•  Assign at least a tag, and a category
•  Assign a Google Analytics Label
•  Publish the new download
•  Embed the shortcode on a page / article
•  Turn Google Tag Assistant's recording on
•  Click on the download button
•  Turn the recording off and check the the even has fired up
•  In the download admin, check Redirect to file and check if the PDF opens in the browser
•  Test the download on mobile
•  Check that the download counter is working and reflects the number of times you've tested it

AMP

On mobile:

•  Navigate to a news article
•  Append amp to the URL: https://alumni.cornell.edu/article/this-is-a-test/amp
•  Check that the AMP format kicks in