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The main purpose of the Public Relations Team is to be the public face of AguaClara and raise awareness about international water related issues--specifically, the quest to provide access to safe drinking water.  On this page, our public relations group outlines how AguaClara strives to meet these goals.

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To gain awareness and exposure for the AguaClara cause, the Public Relations team works at making posters and giving presentations to many interested parties around campus including the Global Health Student Council and the ENGRD 1050 seminars. The Outreach Team has participated in Campus Sustainability Day, Ithaca's annual Into The Streets--a city-wide volunteer service day, . The team has organized benefit concerts at the Nines in Collegetown. We also sent press releases to a multitude of local media outlets including the Cornell Daily Sun, Cornell Chronicle and the Ithaca Journal. We plan to contact area schools and community groups to arrange presentations and lessons for local students. We will facilitate these presentations but everyone on the team will be required to attend. In order to make this efficient we can develop a generic lesson plan that can be used and modified depending on the situation.

Educational materials have been designed for AguaClara. We have developed Sponsorship Materials, Brochures, and Info Sheets along with other promotional materials. As part of getting our name seen around campus, we have designed and printed posters and created t-shirts in past semesters. For the web, a new website has been designed and the wiki is being restructured. The website has been translated to Spanish. We are in the process of getting banners for tabling events. Also, a new brochure and sponsorship packet were created by current Public Relations team members in Spring 2013.

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Recruitment material and Public Relations Team Tools can be found by browsing Outreach Resources

Website

The website is a crucial component of AguaClara because it is typically the first point of contact for outsiders.  Our team created the public website in Spring 2010 in order to create a better relationship between the AguaClara Team and the general public.  We plan on using this resource to streamline the process for keeping past and current members updated on AguaClara progress and to help educate possible sponsors about our project.  The site is also used to provide general information about AguaClara, advertise for fundraising events, highlight the recent achievements, centralize a channel for online donations, and spotlight team members who are currently working on projects.

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Posters used in previous concerts are stored under outreach resources – graphics.

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