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 A work by Alejandro Cesarco

While there While the art fair scene started out with only a few art fairsmuch smaller, there are currently art fairs around the world throughout the entire year as seen on the Art Fair Calendar.  The different marketing strategies of the dealers at these events, particularly at Art Basel, as described by Thornton are very interesting.  The different exhibition styles through the careful selection of how much art to display and where, changes with each dealer and is an attempt to draw attention to the art and artists they represent.  The way the art is sold through the building of relationships between dealers and collectors is equally fascinating. Collectors must promote and prove themselves to be serious and knowledgeable and owners of reputable collections in order to be chosen by dealers to purchase pieces that they want over other interested collectors.  These relationships can greatly influence the value and success of an artist's work.

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