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One artist who Thornton noted meeting in the reading and who also had a prominent exhibition at the Art Basel 42 in Switzerland was is John Baldessari. Baldesarri is a well-known American artist whose work uses found or appropriated photography combined with painting and text. He was represented at the event by several galleries including Marianne Goodman and Margo Leavin.  Notably, Alejandro Cesarco is a young artist who was mentored by Baldessari and exhibited at Art Basel 42 in the Art Statements section of the fair where he won the Baloise Art Prize.  When Baldessari began as an artist, the art market was not yet what it is today; the art and money were not yet so interconnected.  As described in the reading, while he was initially wary of collectors and tried to avoid them, he eventually realized the value/advantage that the artist-collector relationship could have for the value and promotion of an artist's work.

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